Willkommen! » Brandon Cornett has

You won't find "talkability" in any dictionary. But it has everything to do with your personal marketing program. This article explains what it is and how it can help you grow your business.

Let聮s start with a definition:

Talkability (noun) ?1. The ease with which a product or service can be talked about. 2. The likelihood that a product or service will be talked about.

Ever experience a product or service so incredible Authentic Renell Wren Jersey , so above and beyond the norm, that you couldn聮t wait to tell someone about it? That聮s talkability. Talkability is more powerful than 聯noteworthy?and more interesting than 聯interesting.?It lives in the 聯remarkable?neighborhood.

So what does it have to do with real estate? Well, if you realize that most real estate business comes from referrals, you聮ll begin to see the true power of talkability in helping you grow your business.

Increasing Your Talkability Factor
To increase the talkability of your services Authentic Ryan Finley Jersey , you must offer something so unique it聮s virtually impossible for people to keep to themselves, something they cannot resist talking about. A first step is to ask yourself the question, 聯If I were my own client, what would be remarkable to me??br >
This is the fun part. It聮s called the 聯What if?game. First Authentic Germaine Pratt Jersey , turn off your internal critic, that little nagging voice that says things like 聯That聮s silly?or 聯That will never work.?Next, make a list of 聯What if?statements about your services:

What if I found a way to offer free interior design consultations to buyers, redeemable for 30 days within move-in?


What if I offered 聯around the town?tours to relocation clients Authentic Drew Sample Jersey , showing them local schools, shopping and recreation?


What if I offered sellers a free 聯Curb Appeal?consultation from a local landscaper?


What if started a monthly home-buying seminar and promoted it on the news?


What if I took a photography course and offered clients professional home photos for their listing?


What if ... what if ... what if.

The point is to keep going until you exhaust your imagination. If you produce nine ideas and keep only one, you haven聮t lost anything. You聮ve gained a great idea that will create talkability.

When you聮re screening ideas and deciding which to keep and which to cut, imagine somebody telling their friends about each item. Does it seem like something they would want to share? Can you imagine them saying Authentic Jonah Williams Jersey , 聯Tom, you won聮t believe what my agent did for me...?

If so, you聮ve achieved talkability.

Marketing Alone is Not Enough
A remarkable service with average marketing will outsell an average service with great marketing. Remarkable products and services have talkability, so even with average marketing their messages will reach farther and wider than the average product with great marketing.

Talkability Success Stories
If a product or service has extremely high talkability Authentic Joe Mixon Jersey , it hardly needs any marketing at all. Red Bull and Starbucks had high talkability when they launched (still do).

As a result, they grew to epic proportions with virtually no initial advertising. Red Bull only started advertising a couple years ago, and Starbucks still does virtually no advertising. Yet people couldn聮t resist talking about these products. These products surfed on waves of talkability.

Those are products. Now let聮s look at a service with talkability. Here in Austin, Texas Authentic Jessie Bates III Jersey , there聮s a barbershop called Sexy Scissors. Their name says it all, and their motto drives it home: 聯Hot stylists. Cold beer. Great haircuts.?They have sports on all the TVs and a beer keg built right into the receptionist聮s desk!

See what I聮m doing right now? I聮ve succumbed to the talkability of this service. As a result, I聮m giving them free publicity. Whether or not you agree with their 聯angle,?you have to acknowledge the talkability of it. Can you imagine the number of men who聮ve said Authentic A.J. Green Jersey , 聯Hey, Joe, have you heard about that place called Sexy Scissors??br >
Has it worked? Well, as of this writing Michael Jordan Jersey , they聮re building a new location in Houston and putting out the call for additional franchisees. I predict their growth will continue for years to come.

I聮m not suggesting you start a sexy real estate service. (Although, if you聮re in Los Angeles...) I聮m suggesting you find a way to put more talkability into your service. Think of it as a way to recruit an army of marketers for your service. The higher the talkability, the more people there are to spread your message.

Brandon Cornett has worked as a writer and advertising manager within the direct mail industry. He now dedicates his time to helping agents and brokers improve their real estate marketing programs. His free newsletter is available at: .




Maybe you really are a youthful and sexual warm girl; possibly you. Replica Jerseys Replica Baseball Jerseys China Replica Football Jerseys China Cheap Replica Jerseys Replica College Jerseys Online Replica Basketball Jerseys China Fake Replica Jerseys Cheap Replica Jerseys China Cheap Fake Soccer Jerseys China Cheap Fake Jerseys For Sale